When it comes to conserving natural resources, we are what we make. That’s why LifeProof is committed to finding more Earth-friendly ways to improve product lifecycles, so we can help protect and preserve our planet. And in particular, our oceans.
As an eco-friendly brand, LifeProof’s worldview is shaped by the beach that brought us to life. We grew up with one foot in the sand and one in the surf. It was our radical idea to make phones WaterProof so active individuals could live without limits.
Water has sustained us. And we have a responsibility to help it heal from the current plastic pollution pandemic. So, we’re plotting a course toward making a positive impact, and it all starts with feeding ocean-based recycled plastic into our product portfolio.
Leading the sea change is WĀKE, our first case crafted with design, aesthetics and eco-consciousness at its core. WĀKE is made from more than 85% ocean-based recycled plastic + entirely from recyclable materials. And it’s just the start. The next wave of eco-conscious cases — FRĒ, NËXT + SEE — are here and now. Our Wearables collection for Apple Watch and AirPods continues the quest, diverting existing materials out of the environment and giving them a second life. A third. And a fourth.