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LifeProof Wins About.com 2012 Readers’ Choice Award for Best iPhone 4S Case

SAN DIEGO - April 2, 2012 -LifeProof, the provider of all-protective, everyday cases for smartphones and tablet PCs, today announced that LifeProof for the iPhone 4/4S has been selected as the About.com 2012 Readers' Choice Award for Best iPhone 4S Case. Now in its fifth year, the About.com Readers' Choice Awards honor the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more, as selected by its readers.

"This year's Readers' Choice Awards program had a record number of nominations submitted across dozens of categories and featured hundreds of finalists," said Margot Weiss, managing editor, About.com. "We are thankful to all our readers for their participation and congratulate LifeProof on their success."

LifeProof is the first waterproof, shockproof, dustproof, and snowproof case for the iPhone 4/4S in a slim and sleek design that provides full access to all device functions. As an everyday, everywhere case that protects the iPhone from any usual hazard encountered in daily life, LifeProof is ideal for adventurers, road warriors, fitness enthusiasts or anyone who wants the freedom to be connected everyday and everywhere.

"We are honored to be recognized by About.com readers as the best case for the iPhone 4/4S. We designed LifeProof to give people complete freedom to take their mobile device with them wherever they go and use it in everything they do," said Gary Rayner, CEO of LifeProof. "With LifeProof, it is no longer about fear of damaging your iPhone, but instead it's about all of the things that you are now able to do with your device, such as using it to take HD videos underwater or accessing apps while running or on your mountain bike."

To view the Best iPhone 4S Case award and all award winners, please visit http://awards.about.com.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof's company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name 'LifeProof' is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.

About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com. About.com is a valuable platform for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.

The New York Times Company, a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.