LifeProof Wins 2012 PTPA Seal of Approval Award for iPhone 4/4S Case


SAN DIEGO — June 7, 2012 —LifeProof, the provider of all-protective, everyday cases

for smartphones and tablet PCs, today announced that LifeProof for the iPhone 4/4S
has received the prestigious Parent Tested Parent Parent Approved (PTPA) Seal of
Approval Awards in two categories: Tech It Up and the PTPA Summer 2012 Campaign.

PTPA Media is North America’s largest parent tester community – a credible third party
resource for parents with over 40,000 volunteer parent testers. Since 2008, PTPA has
evaluated thousands of products and services from leading manufacturers and emerging
brands. Parents evaluate these products in their own homes, which allows for PTPA
Award-winners to be selected based on merit as well as consumer experience, rather
than just commercial considerations.

What parent testers had to say about LifeProof:

“The LifeProof iPhone case is a must-have for any parent. With three kids under the
age of six, I need a phone case that can withstand the rigors of parenting. My LifeProof
case goes above and beyond this, protecting my phone against food, grime, dirt and
sand, snow, and shock from unexpected drops. Better still, my LifeProof case is fully
waterproof, meaning I can record underwater videos of my kids on my phone and take it
on family trips to the beach without worry. Again, I highly recommend this product!”

“I loved this case and it gave me a sense of security that the phone was protected. I
was still able to access all of the controls for the phone and in fact, felt that the screen
worked better with this case on the phone.”

LifeProof is the first waterproof, shockproof, dustproof, and snowproof case for the
iPhone 4/4S in a slim and sleek design that provides full access to all device functions.
As an everyday, everywhere case that protects the iPhone from any usual hazard
encountered in daily life, LifeProof is ideal for parents, children, adventurers, road
warriors, fitness enthusiasts or anyone who wants the freedom to be connected
everyday and everywhere.

“We’re honored to receive the seal of approval from PTPA Media. Like most parents,
the Mom and Dad evaluators have active daily lives and want the freedom to take
their iPhone everywhere and anywhere,” said Gary Rayner, CEO of LifeProof. “With
LifeProof, parents can have peace-of-mind over their investment, while letting kids be

For a complete list of award winners, see PTPA Media Tech It Up 2012 and PTPA

Media Summer 2012 Campaign Winners. The LifeProof iPhone case is available for
$79.99 MSRP at www.lifeproof.com.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.