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LifeProof to Preview Samsung Galaxy Case, Along with New iPhone and iPad Accessories at SXSW

- Company’s first case for Android phones offers water proof, dirt proof, snow proof and shock
proof protection -

SAN DIEGO — March 7, 2013 — LifeProof, the award-winning maker of all-protective,
everyday cases for smartphones and tablets, today announced it will preview the Samsung
Galaxy SIII, the company’s first case for Android phones, at the 2013 South by Southwest
(SXSW) Interactive Conference. New accessories for the popular iPhone and iPad cases will
also be featured. LifeProof will be located in Booth #435, Exhibit Hall 4 on March 9 – 13, 2013 in
Austin, TX. A full press kit is available at www.lifeproof.com/sxsw.

LifeProof is excited to offer a preview of the highly anticipated Samsung Galaxy SIII case.
The latest member of the LifeProof family offers users the same water proof, dirt proof, snow
proof and shock proof protection as every LifeProof case and features a clear back that
allows users to enjoy the phone’s color. Android users will now enjoy the freedom to use their
device everyday, everywhere, for everything – without worry. The case will be available at
LifeProof.com in time for summer.

LifeProof will also be showcasing the latest colors and accessories for the LifeProof frē for
iPhone 5 case, including a new LifeProof Car Mount for hands free driving; the popular Bike &
Bar Mount and the Armband.

New accessories for the award-winning LifeProof nüüd case for iPad include the soon to be
available iPad Mounting Cradle. Compatible with thousands of universal mounting systems,
the iPad Mounting Cradle positions the iPad for work and play. In fleet vehicles and airplane
cockpits for navigation or on the boat for fish finders and charts, the iPad Mounting Cradle
mounts the iPad anywhere.

LifeProof cases and accessories are available for sale at www.lifeproof.com and at all Best Buy
and Best Buy Mobile retail stores.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.