LifeProof Receives Prestigious 2013 Editors’ Choice Award from Backpacker Magazine

- LifeProof iPhone cases withstand rigorous testing by outdoor experts; recognized for
outstanding innovation in design, materials, and performance -

SAN DIEGO — March 5, 2013 — LifeProof, the award-winning maker of all-protective,
everyday cases for smartphones and tablets, today announced it has received the prestigious
2013 Editors’ Choice Award from Backpacker Magazine for its water proof, dirt proof, snow
proof and shock proof iPhone cases. Backpacker Editor-In-Chief Dennis Lewon and his staff
formally presented the award to LifeProof at the Outdoor Retailer Winter Market in Salt Lake

The Backpacker Editors’ Choice Awards honor the products that Backpacker editors have
chosen as the best of the year based on months of trail testing by teams of highly experienced
hikers and climbers. This process ensures that the performance of the winners is truly worthy of
distinction and meets the guiding principle behind the program: gear that is of real value to the
readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.

“We are honored to be recognized for this prestigious award by Backpacker Magazine,” said
Gary Rayner, CEO of LifeProof. “We appreciate the extensive field testing and impartial analysis
performed by the Backpacker team. At LifeProof, we test every product before it leaves the
factory to ensure that outdoor enthusiasts can rely on their mobile devices anytime, anywhere,
without worry.”

"BACKPACKER gear reviews set the benchmark by which all others are measured," said
Editor-in-Chief Dennis Lewon. "That's because no other magazine or website conducts field-
testing as rigorously or impartially as the crew led by Gear Editor Kristin Hostetter. Our core
testers each have years of backcountry experience and expertise in multiple pursuits, from
climbing to paddling to skiing.”

Fourteen manufacturers are honored as recipients of the 2013 Backpacker magazine Editors’
Choice Award, The complete list of Backpacker’s 2013 Editors’ Choice Award winners will be
officially announced to the general public in the magazine’s April issue, on newsstands March

LifeProof cases and accessories are available for sale at www.lifeproof.com and at all Best Buy
and Best Buy Mobile retail stores.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.