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LifeProof Hosts “Dunk Your iPhone” Contest at SXSW Interactive

- Provides entertaining demonstration of LifeProof's waterproof protection -

AUSTIN, TX - SXSW 2012 - March 8, 2012 - LifeProof, the provider of all-protective, everyday cases for smartphones and tablet PCs, today announced it will be hosting a &ldqo;Dunk Your iPhone" contest at the South by Southwest (SXSW) Interactive Conference in stand number 14, Exhibit Hall 4, on March 9 - 13, 2012 in Austin, TX. Participants will have the opportunity to throw beanbags and dunk their iPhone, which will be fully protected by a LifeProof case. LifeProof will award those that are able to dunk their iPhone in three attempts with a pair of hipster sunglasses.

Always a fun event, the SXSW Interactive Conference is known as the place to preview what is coming up in the world of creative technology. LifeProof will be showcasing its latest products, including exciting accessories as a part of its LifeProof in Motion product ecosystem. With LifeProof and LifeProof in Motion accessories, iPhone users can film that intense mountain biking adventure, photograph that 'killer' surf wave, or swim laps in the pool while having full access to all iPhone functions.

LifeProof is ideal for adventurers, road warriors, fitness enthusiasts or anyone who wants the freedom to be connected everyday and everywhere. LifeProof in Motion accessories include the armband, bike and bar mount, 1.5" and 2" belt clips, and the adapter compatible with GoPro® mounts. The LifeProof case provides full MIL-SPEC shock and impact protection while only adding a small 1/16 of an inch to the width of the phone.

LifeProof will also be participating in the third annual gdgt Live event at SXSW in the Austin Music Hall on Monday, March 12, 2012, from 7 p.m. to 10 p.m. The event is free and open to the public, but requires pre-registration. LifeProof cases and accessories are available for sale at www.lifeproof.com and at all Best Buy retail stores in the U.S.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.