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IRONMAN ANNOUNCES LIFEPROOF AS AN OFFICIAL SPONSOR DURING IRONMAN WORLD CHAMPIONSHIP IN KONA

KAILUA-KONA, Hawai`i (October 10, 2012) – World Triathlon Corporation (d/b/a IRONMAN), owner of the IRONMAN® Series, the most prestigious event series in the sport of triathlon, today announces an official sponsorship with LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets.

Under the sponsorship agreement, LifeProof will be an Official Sponsor of the IRONMAN and IRONMAN 70.3® Series and will also sponsor swim caps for IRONMAN 70.3 races in the United States over the next three years.

LifeProof products are designed to give people more freedom from environmental constraints. Used by top triathletes like Andy Potts, LifeProof allows athletes, road warriors and outdoor adventurers to confidently take their mobile devices with them everywhere and do everything in any kind of weather.

“We are excited to have LifeProof as a partner across IRONMAN and IRONMAN 70.3 events,” said Erik Vervloet, Chief Marketing Officer of IRONMAN. “Our athletes are tough consumers; they test products to their limits.  Our athletes are active and constantly on-the-go.  LifeProof is the right partner to not only go with them, but also to keep up with their demands.”

LifeProof offers the first and only water proof, shock proof, dirt proof and snow proof iPhone, iPad and iPod touch cases that are sleek and slim and provide full access to all device functions.  The LifeProof nüüd case for iPad 2 and iPad Gen 3 features a totally naked screen, providing uncompromised visual clarity and the ultimate touch experience while still providing full water, dirt, snow and shock protection.

The LifeProof In Motion ecosystem of accessories supports the lifestyle of IRONMAN athletes with a Bike + Bar Mount, Armband and LifeJacket, making it ideal to listen to music while swimming, using fitness apps like Strava, GPS and maps during a run or ride, taking video, and more.

“IRONMAN is a natural fit for LifeProof. LifeProof cases can be used everywhere the athletes go -- swim, bike, run -- without worry since our case is water proof, dirt proof, snow proof and shock proof,” said Gary Rayner, founder and CEO of LifeProof. “Outside of training, these athletes are parents and business professionals who want to use their iPhone and iPad everywhere they go without worry of dropping it or spilling on it.”

LifeProof representatives will be available to meet by appointment from October 10 through 14 during the IRONMAN® World Championship in Kailua-Kona, Hawai`i or at the IRONMAN Village Expo booth #45 (Diamond Lot) by contacting Michele Baker at 858-449-9006 or michele@mambocomm.com.

About IRONMAN
The iconic IRONMAN® Series of events is the largest participation sports platform in the world.  Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.