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LifeProof Recognized by San Diego Regional Chamber of Commerce for Most Innovative Product

SAN DIEGO — May 31, 2012 — LifeProof, the provider of all-protective, everyday cases for
smartphones and tablet PCs, today announced that it has received the 2012 San Diego Small
Business Award from the San Diego Regional Chamber of Commerce in the category of Most
Innovative Product or Service.

LifeProof offers the first and only waterproof, shockproof, dustproof, and snowproof case for
Apple’s iPhone 4/4S in a sleek design that provides full access to all device functions. Form
fitting yet designed to meet military specifications (MIL-SPEC), LifeProof gives iPhone users
complete freedom to use their iPhone in any wet, dirty, or rough situation.

“LifeProof has created an entirely new category of products -- fully environmentally protective
cases that are designed for every day use,” said Gary Rayner, CEO of LifeProof. “We are
honored to be recognized by the San Diego Chamber for our achievements. LifeProof’s
hard-working staff is dedicated to providing customers with the freedom to use their iPhones
everywhere - in rain, in water while swimming or surfing, in mud, sand, dust, snow or ice - and
still stay connected with their mobile device.”

Winners of the 2012 Small Business Awards were announced on May 31st at the 2012
Networking Power Hour & Small Business Awards Reception. The LifeProof iPhone case is
available for $79.99 MSRP at

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit