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WIRED Store to Showcase LifeProof iPhone and iPad Cases

- 8th Annual WIRED Store in New York City Unveils “What’s Inside” the Hottest Gear for
2012 Holiday Gift Giving -

SAN DIEGO – November 30, 2012 – LifeProof, the maker of all-protective, everyday cases for smartphones and tablets, announced today that its award-winning line of iPhone and iPad cases will be showcased at the 8th Annual WIRED Store, a pop-up retail store operating in New York City from November 30 through December 23, 2012.

Featured in this year’s WIRED Store are the LifeProof iPhone 4/4s case, the LifeProof Fré for iPhone 5 case, and the LifeProof nüüd case for iPad Gen 2/3/4. Offering water proof, dirt proof, snow proof and shock proof protection in a slim design, LifeProof cases enable users to enjoy their mobile devices anywhere and everywhere they go.

“LifeProof all-protective cases for the iPhone and iPad are perfect holiday gifts for year-round use. They give people the freedom to use their device in life’s everyday adventures without worry,” said Gary Rayner, CEO of LifeProof. “We’re thrilled to be among the 150 innovative products chosen by WIRED for this year’s holiday wonderland and to share our rapidly expanding line of smartphone and tablet cases.”

Shoppers can experience the must-have LifeProof protective cases for the iPhone and iPad first hand at the WIRED Store. Located this year at 583 Broadway in the heart of SoHo, the WIRED Store is open Tuesday through Sunday from 11 a.m. to 7 p.m. The exclusive collection of products can also be viewed at http://store.wired.com/.

Inspired by WIRED’s popular editorial franchise, “What’s Inside,” the 2012 WIRED Store will visually deconstruct consumer favorites both literally and figuratively to uncover the surprising components that keep more than 150 of today’s hottest products ahead of the curve.

LifeProof products can also be purchased at Best Buy and Best Buy Mobile locations nationwide or at www.lifeproof.com.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.