LifeProof Waterproof nüüd Case for iPhone 5 Wins Parent Tested, Parent Approved Seal

- Screenless technology gives moms and dads waterproof, drop proof, dirt proof and snow proof protection -

SAN DIEGO – Nov. 14, 2013 – The LifeProof® all-protective nüüd case for iPhone® 5 proved that it’s kid-proof, receiving the Parent Tested, Parent Approved™ (PTPA) Winner’s Seal of Approval this week.  PTPA Media™ has North America’s largest volunteer parent testing community, with more than 65,000 parents, and was rated the most trusted seal by over 22,000 parents across North America.

The LifeProof nüüd case for iPhone 5 is the first waterproof, all-protective smartphone case without a screen cover, letting users touch the actual screen while their smartphones stay protected from water, drops, sweat, dirt and other everyday hazards. By providing a completely uncovered screen, the LifeProof nüüd design gives users the ultimate touch-screen experience.

Parents tested out the nüüd for iPhone 5 on their phones with overwhelmingly positive results.

“Kids love phones – they see us playing with them and using them all the time, and they want them,” commented one tester. “Unfortunately, they like to drop them, step on them, throw them in the toilet. If you have a child and a very expensive phone, a case like nüüd is not only useful but essential.”

The first of its kind, the LifeProof nüüd case is screen-free, yet is still waterproof, with an IP68 rating for submerging 6.6 ft./2m underwater for one hour. The new case is also built to survive a 6.6 ft./2m drop and exceeds military specifications for shock, drop and vibration protection. Parent testers found that the case lived up to all expectations, was easy to install and well priced at $89.99.

LifeProof nüüd was among many entries from across North America competing to earn the PTPA Seal. Independent parent volunteers evaluate products in their own homes to ensure that PTPA winners are chosen based on merit and consumer experience – not on commercial considerations. As a result, the PTPA seal has quickly gained recognition as an international leader in certifying consumer products for quality, effectiveness and value.

“At PTPA Media, we are proud to play a role in certifying innovative products that families can trust,” said Sharon Vinderine, CEO and founder of PTPA Media Inc. “When consumers search for our Seal of Approval on product packaging and web sites, they are essentially searching for validation from their peers.  Their peers will have objectively tested and approved these products based on their performance in a real life environment. That type of resource for families is priceless.”

LifeProof nüüd is currently available for iPhone 5,  iPad® Gen 2/3/4, iPad mini, Samsung GALAXY S®III and GALAXY S4. Visit for more information.

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit