LifeProof Raises the Bar in Protection and National Brand Awareness

– Pioneer in innovation launches first national television campaign –

SAN DIEGO – March 18, 2014 – Smartphone and tablet case maker LifeProof® continues to push the boundaries of what consumers expect from device protection. The award-winning maker of four-proof designs that take on water, drops, dirt and snow has quickly become a household name since launching its first case in 2010 and is now the first case company to launch a national television campaign showcasing what the brand can do.

Founded on the principle of freedom – the freedom to utilize smartphones and tablets in almost any situation and environment – LifeProof was the first company to create a sleek case which could be used underwater, pass military standards for shock and impact protection and seal the device from dirt, dust and snow, all while allowing the user to access all of the device features.

The TV campaign features two ads. The first, entitled “Hyphens” features several consumers speaking to the waterproof, drop proof, dust proof and snow proof benefits of the case. The second ad, “Baby,” features a toddler taking his mother’s phone and having an interesting experience with it that demonstrates the waterproof benefit in a very memorable way.

The TV ads are running on national cable TV throughout March and early April.

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit