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LifeProof Named Award Finalist by CTIA, TechAmerica and CONNECT

Recognized for innovative and functional design of protective, everyday case for the iPhone

SAN DIEGO - October 4, 2011

LifeProof, the provider of all-protective, everyday cases for smartphones and tablet PCs, today announced it has been named a finalist in three award competitions. Selected for its innovative and functional design, LifeProof has been named a finalist in the CTIA Hot for the Holidays awards, the CONNECT Most Innovative Product awards, and the San Diego TechAmerica High Tech awards.

In the CTIA Hot for the Holidays awards, LifeProof has been named a finalist in the Fitness Buff category due to its ability to protect the iPhone during activities such as surfing, skiing, hiking and any sporting activity. Voted on by a panel of mobile consumer electronics media and analysts, LifeProof was viewed as one of the most creative and cutting-edge mobile consumer products for the holiday season. Winners will be announced in a ceremony at the CTIA ENTERPRISE & APPLICATIONS™ 2011, which takes place at the San Diego Convention Center on October 11-13, 2011.

In addition to being selected by judges, consumers have an opportunity to vote for their favorite by choosing the "CTIA 2011 Hottest Web Pick" at www.ctiashows.com/holidays. Online voting closes on Monday, October 10, 2011 at 5:00 p.m. PDT. Additionally, show attendees will be able to view all submissions onsite within the Hot for the Holidays Showcase, Booth 145. The entry that earns the most text votes onsite will win the title of "CTIA 2011 Hottest in Show."

TechAmerica San Diego's Annual High Tech Awards has named LifeProof a finalist in the Computers and Related Products category. Winners will be announced at the High Tech Awards luncheon, a premier technology networking event that brings over 500 technology executives together to celebrate the achievements of tech companies' in the greater San Diego area. This year's event will take place on Friday, October 28, 2011.

LifeProof is also one of three finalists in the CONNECT Most Innovative Product awards in the category of Hardware and General Technology. CONNECT is a San Diego nonprofit group promoting innovation and entrepreneurship. The finalists in each category are judged by San Diego experts and business executives. Winners will be announced at an awards luncheon on Dec. 9, 2011,.

"LifeProof just launched in February but it was in the design process for more than two years. We wanted to ensure that the LifeProof case delivered on all our promises, providing a protective case that allows full phone functionality yet slim enough to be used everyday," said Gary Rayner, CEO of LifeProof. "This recognition and the validation we have received from thousands of customers is very rewarding to everyone who has worked so hard at LifeProof to make this a reality."

Apple iPhone is a registered trademark of Apple, Inc.

About LifeProof

LifeProof's company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name 'LifeProof' is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.