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LifeProof iPhone 4 Cases available at Best Buy and Best Buy Mobile Specialty Stores

First all-protective, everyday case to be offered at Best Buy

SAN DIEGO - September 21, 2011 - LifeProof, the provider of all-protective, everyday cases for smartphones and tablet PCs, today announced that LifeProof for the iPhone 4 will be available at all Best Buy and Best Buy Mobile specialty stores on Sept. 25, 2011. Through an exclusive agreement, Best Buy will be the only national retailer to offer LifeProof products for the following 30 days.

LifeProof is an everyday, everywhere case that protects the iPhone from any usual hazard encountered in daily life. Texting in the hot tub, talking on the beach, watching videos while cooking, LifeProof makes it possible. The LifeProof case is waterproof, snowproof, dustproof and shockproof, yet only adds a small 1/16 of an inch to the thickness of the phone.

Launched in February 2011, LifeProof makes its first entrance into a national retailer through a sales partnership with Best Buy Mobile and Griffin International, a major supplier and distributor of consumer goods.

"LifeProof is changing people's lives by giving them the freedom to be connected anywhere without having to worry about damaging their iPhone. We are thrilled to be able to offer LifeProof cases at Best Buy and Best Buy Mobile stores," said Gary Rayner, LifeProof founder and CEO. "From our experience selling LifeProof on our web site, there is a pent up demand for a slim and protective case that is perfect for everyday use. We are confident that LifeProof will be a big seller at Best Buy."

LifeProof black or white cases can be purchased at Best Buy and Best Buy Mobile stores, the Best Buy web site and on the LifeProof online store at www.lifeproof.com for the retail price of $69.95 each.
Apple iPhone is a registered trademark of Apple, Inc.

About Best Buy Mobile

Best Buy Mobile was founded in 2006 with a goal of changing the way consumers shop for and purchase mobile phones in America. Today, Best Buy Mobile is in every Best Buy store and also has 218 Best Buy Mobile specialty stores around the country. Best Mobile features one of the largest selections of carriers, handsets and accessories available anywhere. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends to help customers get the most of their mobile phones. For more information about Best Buy Mobile, visit www.bestbuy.com/mobile or www.bestbuymobile.com.

About LifeProof

LifeProof's company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under harsh conditions. The registered brand name 'LifeProof' is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.