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LifeProof Immerses Smartphones and Tablets in Water, Dirt, Snow and Shock at 2013 International CES

- New colors and accessories for iPhone 5 and iPad cases expand freedoms for users -

LAS VEGAS, CES 2013, Booth #6606 — January 8, 2013 — LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced it is debuting new accessories and demonstrating real-world experiences at the 2013 International CES in Las Vegas January 8 - 11, 2013. The interactive LifeProof booth will contain six zones – education, first responders, kitchen, winter sports, outdoor/biking and medical/professional -- to show how LifeProof products give people freedom to use their devices in everything they do. The LifeProof exhibit is located in the iLounge Pavilion, North Hall, in booth number #6606.

LifeProof provides everyday, everywhere cases that protect smartphones and tablets from any usual hazard encountered in daily life. LifeProof cases are water proof, dirt proof, snow proof and shock proof in a slim design that lets users take advantage of every innovative feature of the device. With LifeProof, consumers can swim laps in the pool, bike through rugged terrain and use fitness apps on the run. Workers can stay connected at a construction site, a hospital or in school, with dust, shock, weather and sticky fingers to contend with, while having full access to all device functions.

LifeProof frē for iPhone 5

LifeProof is introducing the popular LifeProof frē for iPhone 5 in exciting new colors, including Cyan, Magenta and Dark Flat Earth. New accessories for the iPhone 5 case include the Belt Clip, Bike & Bar Mount, the Armband/Swimband, floating LifeJacket and the LifeProof Car Mount for hands free driving. Now you can ride, drive, swim and paddle with the iPhone 5.

LifeProof nüüd case for iPad

Winner of the top 2013 CES Innovations award, the LifeProof nüüd case for iPad is now available in black and white, along with the Hand and Shoulder Straps and floating LifeJacket accessories.

In addition, LifeProof is debuting its latest innovation, the iPad Mounting Cradle. Compatible with thousands of universal mounting systems, the iPad Mounting Cradle positions the iPad for work and play. In fleet vehicles and airplane cockpits for navigation or on the boat for fish finders and charts – you name it, the iPad Cradle mounts your iPad anywhere.

“At LifeProof, we are continually hearing from our loyal customers that they value the freedom LifeProof provides them to use their devices anywhere and in everything they do,” said Gary Rayner, LifeProof CEO. “The coming year will be a very exciting one for LifeProof as we will be introducing many innovative products and accessories to extend freedom to more devices and offering them throughout the world.”

LifeProof cases and accessories are available for sale at www.lifeproof.com and at all Best Buy and Best Buy Mobile retail stores.


LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.