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LifeProof Cases Debut at LAUNCH Conference

LifeProof Cases Debut at LAUNCH Conference

SAN FRANCISCO – February 24, 2011 –LifeProof Cases, Inc.today announced that it is one of 40 never-before seen technology companies selected to present at theLAUNCH Conference, taking place in San Francisco on February 23 and 24, 2011.

To an audience of hundreds of potential investors and media, LifeProof introduced the first and only waterproof, shockproof, dustproof, and snowproof case for Apple’s iPhone® 4 in a sleek design that provides full access to all device functions. The LifeProof cases are available for pre-order with shipment in April 2011 at an introductory price of $69.95.

“We designed LifeProof to meet the challenges of everyday life while maintaining the elegant look that Apple is known for,” said Gary Rayner, LifeProof Cases founder and CEO. “LifeProof is kid-proof, swim-proof, beer-proof, bike-proof, klutz-proof, hiking-proof and more. At the end of the day, the issue is not only about protection, but freedom - freedom to build relationships, gain knowledge, exercise, and juggle work; freedom for all people anywhere to go everywhere.”

Unlike bulky protective cases, LifeProof cases are sleek and ultra-slim yet designed to meet military specifications (MIL-SPEC), giving individuals complete freedom to use their iPhone in any wet, dirty, freezing or rough situation. Texting in the shower, videos in the pool, ‘FaceTime’ on the surfboard, LifeProof makes it possible to be anywhere with your mobile device.

LifeProof has several patent applications for 20 innovations and inventions, totaling more than 400 pages. The company spent 18 months and more than $1M to meet the stringent environmental challenges and achieve a simple, sleek design. It was an extraordinarily difficult project that many of the industrial design firms initially contacted said could not be done. LifeProof went back to the drawing board five times to get it right in order to achieve its strict environmental and design goals.

"We knew LifeProof was a killer product that everyone in the LAUNCH community would not only get a kick out of--but that many would want to own!" said Jason Calacanis, founder of LAUNCH.

For LifeProof cases pre-ordering information, visit http://www.lifeproof.com.

Apple iPhone is a registered trademark of Apple, Inc.

About LifeProof Cases, Inc.
LifeProof Cases, Inc. designs, manufactures and markets cases that provide all-environmental protection, functionality and interactivity to SmartPhones and Tablet PCs. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in rain, in water while swimming or surfing, in mud, sand, dust, snow or ice. The company mantra is ‘Freedom’ – freedom to be connected anywhere with your mobile device. For more information, visit www.lifeproof.com.

About LAUNCH Conference
The LAUNCH Conference brings together a roster of the hottest startups and established companies to launch their latest ventures to the world. The conference was created by Mahalo founder and TechCrunch50 creator Jason Calacanis. Hundreds of start-ups compete to be selected to present at the event. For more information, visit http://launch.is.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.