LifeProof Announces frē for iPad Air

– Slim, waterproof protection now available for iPad Air –

SAN DIEGO – March 5, 2014 - Sleek design and powerful protection unite as LifeProof® today announced availability of the new frē® for iPad Air case.  LifeProof’s award-winning waterproof, drop proof, dirt proof and snow proof features turn the latest iPad into a lean, mean, mobile-computing machine.

LifeProof frē allows iPad Air users to take a plunge underwater, shred the slopes or careen down a dusty trail without worry, creating a carefree tablet experience that doesn’t interfere with the device’s sound output or touch screen clarity. The LifeProof frē protects the iPad Air from submersions in water up to 6.6 ft. for up to one hour and drops from 4 ft. The frē passes military standards for shock and impact protection, all in a compact design that complements the device. A built-in screen protector helps keep the display scratch free while allowing total touch screen functionality.

“LifeProof is excited to offer frē for iPad Air,” said LifeProof CEO Brian Thomas. “We are extremely pleased to provide iPad Air owners with one of the slimmest and most protective cases on the market. Our products not only provide reliable protection, but also meet our customers’ needs for sleek, go-anywhere designs that keep up with their active lifestyles.”

The LifeProof frē for iPad Air is available now in black and white. The waterproof iPad Air case includes a tethered headphone jack cover and is compatible with a variety of LifeProof accessories, including a folio screen cover that doubles as a stand, a floating LifeJacket and a mounting cradle. The accessory lineup is coming soon. LifeProof frē for iPad Air is available for $109.99 at and select retailers.

LifeProof nüüd®, the first waterproof case without a built-in screen protector, will also be available soon. Proprietary screenless technology allows direct contact with the device screen for an uninhibited user experience.

For peace of mind, the LifeProof Total Water Protection Program is available as an option at the time of purchase of a LifeProof frē for iPad Air at This optional program offers repair or replacement should the registered user’s device sustain water damage while properly installed in a LifeProof case. For full terms and conditions, visit

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit