LifeProof Announces First Waterproof Cases for iPad mini with Retina display

– nüüd and frē cases offer four-proof protection with sleek design –

SAN DIEGO – March 12, 2014 - LifeProof®, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced availability of nüüd® and frē®, the first waterproof cases for the iPad® mini with Retina® display.

LifeProof provides the utmost security from daily hazards for the iPad mini with Retina display. The renowned designs feature four-proof protection – waterproof, drop proof, dirt proof and snow proof – from dunks, dives and other dangers, allowing the device to withstand submersion in up to 6.6 feet of water for up to an hour and drops as high as four feet.

Setting the LifeProof frē and nüüd apart even further is the unique ecosystem of accessories available. A removable shoulder strap is included for hands-free carrying and LifeProof offers both nüüd and frē-compatible accessories, including a screen cover that doubles as a stand, a floating LifeJacket and a mounting cradle. The accessories let users take their iPad mini with Retina display even further and are available now.

“With both the LifeProof nüüd and frē for the iPad mini with Retina display, our customers have the freedom to choose a style that best suits their lifestyle,” said LifeProof CEO Brian Thomas. “Some customers prefer frē, with its built-in screen protector, while others opt for the nüüd design that allows direct access to the Retina display. It’s a win either way because our cases are among the most highly engineered and versatile waterproof cases available.”

LifeProof nüüd is the first waterproof case without a built-in screen protector. It features a patent-pending screenless technology that forms a waterproof seal between the case and device touch screen to deliver protection while maintaining perfect clarity and touch. An optional self-adhering screen guard is included to help provide additional protection from scratches.

LifeProof frē fully encases the iPad mini with Retina display and contains a thin, transparent film over the display that seals against water, dirt and dust while still allowing users full interaction with the touch screen.

Both LifeProof frē and nüüd iPad mini with Retina display cases were designed to complement every feature and function of the device, including speakers, volume controls, touch screen and cameras. Both have gone through independent lab testing to meet military standards for shock and impact protection with an IP68 rating against water and dirt intrusion.

LifeProof frē and nüüd for iPad mini with Retina display are now available in black and white. The LifeProof frē is available for $99.99 and nüüd retails for $119.99 at and select retailers. The LifeProof Total Water Protection Program is available for these durable iPad mini cases at the time of purchase at  Full terms and conditions available online.

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit