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nüüd or frē

Date: Aug 02, 2013

Which technology’s for me?

Life’s full of complex decisions—Cap’n Crunch or Cheerios, Abercrombie or Gap, Kanye or JT, Bimmer or Benzo. Each has their pros, cons, devotees and detractors. And, just when you thought you were through with the decision making, LifeProof throws another one at you: when protecting your mobile device, do you go frē or nüüd?

frē — 360º protection 
frē technology covers your device’s touchscreen with a built-in scratch protector. The cover is ultra flat and ultra clear, so it’s virtually invisible to the eye and to the touch. In fact, it’s so thin and clear, you barely notice it’s there. That way, when you’re taking pictures, watching movies, chatting or browsing the web, you never miss a pixel.

nüüd — go ahead, touch it 
nüüd screenless technology is just that — screenless. Using integrated gaskets, nüüd forms a waterproof seal around the edge of your touchscreen. Sealing to the touchscreen keeps the phone waterproof, without the need for a screen cover. So, you can touch your device’s actual screen, giving you perfect clarity and touch.


Decision time:

If you drop your device into a cluttered purse or backpack, carry it in your pocket with keys and change or insist on the most comprehensive protection available, go frē. If you believe that touchscreens are meant to be touched, want a perfect tactile and visual experience, but still want the four-proof protection, go nüüd.

The frē breakdown:

frē technology includes a built-in scratch protector
LifeProof’s original and proven case technology
The most comprehensive device protection available

The nüüd breakdown:

• User can touch the actual touchscreen
• Device remains completely waterproof and drop proof
• Zero visual interference - eliminates glare, rainbows and Newton rings
• Uninterrupted touch response