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LifeProof Names Fredrik Torstensson Executive VP of Global Sales and Business Development

- Leader with 20 years of executive management in consumer electronics and wireless strengthens LifeProof team -

SAN DIEGO — January 7, 2013 — LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced the appointment of Fredrik Torstensson as executive vice president of global sales and business development.

Torstensson, who has more than 20 years of experience in executive management within the consumer electronics, wireless, e-commerce and Enterprise/B2B industry, will manage the company's business partner relationships and oversee sales worldwide. He will be charged with identifying avenues for growth, international expansion, and defining and implementing new channels to the market.

"Fredrik is a strong addition to our executive leadership team, and he joins at a critical point in our company's rapid growth and expansion," said Gary Rayner, LifeProof CEO. "He brings a wealth of industry experience and has a proven track record of driving rapid revenue growth, executing strategies worldwide and building high performing organizations."

Prior to joining Lifeproof, Torstensson was executive vice president of global sales and business development at Skinit. Before that, he was vice president of sales and marketing and interim, president and CEO at Comarco Wireless. Previously, he was vice president of international sales and business development at Kyocera Wireless, EVP and GM of OZ Communication and director of sales and business development at Ericsson North America's consumer products division.

"Fredrik’s vision and expertise are uniquely suited to accelerate our engagement with customers as well as to identify new strategic partnerships and markets for our technology," continued Rayner. "We're confident that he will contribute greatly to the continued growth of Lifeproof."

“Lifeproof has already developed a strong reputation as a leader and innovator by essentially creating the all-protective, every-day case market. My goal is to rapidly generate new revenue streams both in the domestic and international markets with a compelling product lineup," said Torstensson.

Torstensson earned a bachelor of engineering degree from Chalmers University of Technology in Sweden, and an MBA in international management from the University of Texas.

LifeProof Resources
Facebook: www.facebook.com/LifeProofCases
Twitter: www.twitter.com/lifeproof
YouTube: www.youtube.com/user/LifeProofCases

About LifeProof
LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.
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Media Contacts:

Valerie Chereskin
Chereskin Communications
760-942-3116
valerie@chereskincomm.com