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LifeProof Announces nüüd Case for the Apple iPad Mini

LifeProof Announces nüüd Case for the Apple iPad Mini

Featuring innovative waterproof, drop proof, dirt proof and snow proof protection with a screen you can actually touch

SAN DIEGO - Sept. 4, 2013 — LifeProof®, the award-winning maker of all-protective, everyday cases for smartphones and tablets, announces the availability of nüüd for Apple® iPad® mini, the first waterproof, all-protective Apple iPad mini case without a screen cover.  The nüüd provides trusted LifeProof protection against water, drops, dirt and snow in a slim, sleek design – providing the ultimate touch-screen experience.

LifeProof’s patent-pending Screenless Technology uses a compression lock system that forms a waterproof seal between the case and the device touch screen and delivers complete protection while maintaining perfect clarity and touch. The first of its kind, the LifeProof nüüd case is screen-free, yet is still waterproof, with an IP68 rating for submerging 6.6 ft. (2 m) underwater for one hour. The case is also built to survive a 4 ft. (1.2 m) drop and exceeds military specifications for shock, drop and vibration protection.

“We are very excited to introduce the LifeProof nüüd case for iPad mini,” said Executive Vice President of Global Sales, Fredrik Torstensson. “Building on the tremendous success of the LifeProof nüüd line of cases, we know our customers will enjoy the combination of protection and functionality this case provides for their iPad mini. LifeProof nüüd revolutionizes the case industry because it’s the first and only waterproof, drop proof line of cases to allow customers to touch the actual glass of their device screen, allowing for a flawless touch experience with unimpeded visual clarity.”

The most recent in a line of industry-defining innovations, LifeProof nüüd technology gives users unprecedented freedom to take their device everywhere without worry. Users can watch movies in the pool, follow the messiest of recipes in the kitchen and entertain the kids on family trips. Workers can stay connected on the job, no matter the conditions, and still have full access to all device functions.

The LifeProof nüüd for Apple iPad mini offers these benefits:

• Fully submersible and completely waterproof down to 6.6 ft. (2 m) for 1 hour
• Thinnest and lightest all-protective case ever made for iPad mini
• Complete access to all buttons, ports, functions and features
• Ingress Protection rated to the highest level at IP68 and completely sealed from water and dust particles
• Shock proof to Military Standard 810F-516 to withstand unexpected drops and shocks from 4 ft. (1.6 m)
• Anti-reflective optical glass lens over the rear camera delivers the sharpest images possible, with perfect flash operation
• Maximum sound output and clarity

The LifeProof nüüd case for iPad mini is available in black or white/gray and is designed with a tethered headphone jack cover for easy accessibility, secure protection and peace of mind that it is always there when you need it. Also included is a removable shoulder strap for ease of use while on the go. A portfolio cover that works in tandem with the LifeProof nüüd for iPad mini is available now in black and gray for $39.99. Accessories to be available soon include a floating LifeJacket in orange or olive drab green for $59.99 and a mounting cradle for $49.99. LifeProof nüüd for iPad mini is available on www.LifeProof.com for $119.99.

LifeProof nüüd cases are also available for the Apple iPad Gen 2/3/4 for $129.99, the Apple iPhone® 5 for $89.99 and the Samsung Galaxy S® III for $89.99.  The LifeProof nüüd for iPad, a 2013 CES Innovations award winner, is now offered at all Apple stores worldwide. All LifeProof products are sold at www.LifeProof.com.

LifeProof Resources

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.