LifeProof Announces frē for iPhone 5s

- LifeProof waterproof cases customized for Apple iPhone 5s, compatible with Touch ID -

SAN DIEGO – Oct. 29, 2013 – 
LifeProof®, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced the availability of Touch ID-compatible cases for the new Apple® iPhone® 5s.  Users of this new, industry-changing smartphone are now able to enjoy the same waterproof, drop proof, dirt proof and snow proof protection LifeProof cases are known for. LifeProof announces the immediate availability of the frē for iPhone 5s, with LifeProof nüüd for iPhone 5s coming soon.

“Touch ID is an outstanding feature of the new iPhone 5s and we are excited to provide our customers with the LifeProof four-proof protection they love,” said Fredrik Torstensson, Executive Vice President of Global Sales and Business Development. “The frē for iPhone 5s is compatible with all device features and enables users to get the most out of this incredible device.”

The LifeProof frē for iPhone 5s offers a thin, transparent film that seals against water, dirt and dust while still allowing users’ fingerprints to register with the revolutionary Touch ID. The unique patent − pending case is engineered to withstand challenging environments in a sleek, slim form.

The LifeProof frē for iPhone 5s is designed to optimize every feature and function including speakers, volume controls, touch screen and cameras. The waterproof case has gone through independent lab testing to meet military standards for shock and impact protection with an IP-68 rating for water, dirt and snow protection. The LifeProof frē for iPhone 5s is backwards compatible with the iPhone 5. All LifeProof accessories for iPhone 5 including the LifeJacket, Armband, Car Mount and Bike Mount are fully compatible with LifeProof frē for iPhone 5s.

The LifeProof Total Water Protection Program is available as an option when purchasing a LifeProof frē case for iPhone 5s at This optional program offers repair or replacement should the registered user’s device sustain water damage while properly installed in a LifeProof case. For full terms and conditions, visit

The LifeProof frē is available now in black and white. Additional colors will be available by end of year. LifeProof frē is available for $79.99 at and select retailers. LifeProof nüüd will be available soon for $89.99 at and select retailers.

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit