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LifeProof Wins CTIA Hot for the Holidays Award in the Fitness Buff Category

- Winners announced at CTIA ENTERPRISE & APPLICATIONS™ award ceremony -

SAN DIEGO - October 17, 2011 - LifeProof, the provider of all-protective, everyday cases for smartphones and tablet PCs, today announced it has received the top CTIA Hot for the Holidays Award in the Fitness Buff category. The third annual Hot for the Holidays Awards honored the most innovative, functional, creative and cutting-edge mobile consumer products and applications. Winners were announced on October 12 at CTIA ENTERPRISE & APPLICATIONS™ 2011 at the San Diego Convention Center.

LifeProof is ideal for outdoor and fitness enthusiasts as well as anyone who wants the freedom to use his or her iPhone everywhere. Sports enthusiasts can depend on LifeProof to protect their iPhone 4/4S in their everyday adventures - in rain, snow, mud, drops and bumps - while doing their favorite activity such as running, biking, swimming, surfing or skiing.

"We are delighted to be recognized by CTIA with this award," said Gary Rayner, CEO of LifeProof. "I came up with the idea for LifeProof while taking my family camping and to the beach. I wanted to be able to use my iPhone everyday and everywhere without having to worry about it. Now everyone can be LifeProof'ed."

Robert Mesirow, vice president and show director, CTIA, commented: "On behalf of CTIA, we congratulate LifeProof on winning the Fitness Buff category of this year's Hot for the Holidays Awards. LifeProof is sure to be a hit this holiday season."

For more information on the CTIA 2011 Hot for the Holidays Awards program and showcase at CTIA ENTERPRISE & APPLICATIONS, visit www.ctiashows.com/holidays.

About CTIA

CTIA-The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, DC. Visit www.ctia.org.

About LifeProof

LifeProof's company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name 'LifeProof' is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.