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LifeProof Wins 2013 PTPA Seal of Approval Award for LifeProof Waterproof Case for iPad Mini

Parent Tested Parent Approved award endorses LifeProof for families

SAN DIEGO — August 21, 2013 — LifeProof®, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced that the LifeProof frē case for iPad mini has earned the renowned Parent Tested Parent Approved® (PTPA) Seal of Approval.

PTPA Media has North America’s largest volunteer parent tester community, with over 60,000 parents. Since 2008, PTPA has evaluated thousands of products and services from leading manufacturers and emerging brands. Because independent parents evaluate these products in their own homes, PTPA winners are chosen based on merit and consumer experience – not on commercial considerations.

The LifeProof frē for the Apple iPad mini is a waterproof, drop proof, dirt proof and snow proof case featuring an ultra-slim, sleek design with full screen protection and total access to all device functions.

What parent testers had to say about LifeProof:

“I place a high value on this (case) because our iPad mini gets used mostly by the kids who are not always as careful with their electronics as we would be. Plus they can make videos under water - bonus!”

“As an active family we find it very useful, especially with children who like to make iMovies.”

“I personally haven't noticed anything like it. It really stands out in the market for the iPad mini.”

“We’re ecstatic to win the PTPA Media seal of approval for the new LifeProof frē case for iPad Mini,” said Alan Cohen, Executive Vice President, Global Marketing. “Parents love the freedom and peace of mind that LifeProof cases offer them. Now their kids can use their device anywhere they may be – from the class field trip to the zoo, or making underwater movies in the pool to a rainy day or snow day ride home from school.”

The LifeProof frē case for iPad mini is available in black or white for $99.99. LifeProof products can be purchased at Best Buy and Best Buy Mobile locations nationwide, other fine merchants, or at www.lifeproof.com.

The LifeProof frē case for iPad mini includes a tethered headphone jack cover and a removable shoulder strap for easy portability. Accessories to be available this Fall include a floating LifeJacket, a portfolio cover and a mounting cradle.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.