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LIFEPROOF ANNOUNCES SPONSORSHIP OF ANDY POTTS AT IRONMAN® CHAMPIONSHIP IN KONA

KAILUA-KONA, Hawaii – October 11, 2012 – LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced an official sponsorship with Andy Potts, a professional triathlete, Olympian, IRONMAN® and IRONMAN 70.3 World Champion.

Under the sponsorship agreement, LifeProof will be the official smartphone and tablet PC case sponsor for Andy Potts. Potts signed with LifeProof because he loves the freedom the range of LifeProof cases and accessories bring to his high octane training and racing schedule.

Andy Potts will have an autograph signing at the LifeProof booth — booth #45 — during the IRONMAN World Championship on Thursday, October 11 at 3:30pm to 4:15pm at the IRONMAN Expo at Hale Halawai Park (Diamond Lot), 5759 Alii Drive, Kailua-Kona, Hawaii.

Used by Andy Potts and other top triathletes, LifeProof products are designed to give people complete freedom from environmental constraints. With the LifeProof case, the iPhone is transformed into an outdoor/underwater video camera with full MIL-SPEC shock protection while only adding 1/16 of an inch to the width of the phone. LifeProof allows athletes, road warriors and outdoor adventurers to confidently take their mobile devices with them everywhere and do everything in any kind of weather.

“I love the freedom LifeProof offers me,” said Andy Potts. “My LifeProof case has saved my phone at swim practice, from buckets of sweat for when I am on my CompuTrainer, and most importantly, from my kids. They love playing with my phone and now I don’t have to worry. My coach also uses the LifeProof iPhone and iPad case to give me real-time feedback on the pool deck and when we are out running. I love being able to see underwater swim video and make improvements between sets!”

LifeProof offers the first and only water proof, shock proof, dirt proof and snow proof iPhone, iPad and iPod touch cases that are sleek and slim and provide full access to all device functions. The LifeProof nüüd case for iPad 2 and iPad Gen 3 features a totally naked screen, providing uncompromised visual clarity and the ultimate touch experience while still providing full water, dirt, snow and shock protection.

The LifeProof In Motion ecosystem of accessories include LifeProof’s Bike + Bar Mount, Armband, LifeJacket  making it easy to listen to music while swimming, doing map runs, taking videos and using apps like Strava while biking, or anything triathletes do.

"Andy represents everything LifeProof stands for," said Gary Rayner, CEO of LifeProof. “Like us, he strives for the best. Outside of racing, he's a father who no longer has to worry about his kid dropping his phone or spilling juice on it. While he's training, he can stay connected to his family and friends in the pool, on his bike, or during his run.”

The LifeProof team will be available to meet by appointment from October 10 through 14 during the IRONMAN® World Championship in Kona, Hawaii or at the IRONMAN Expo booth #45 (Diamond Lot) by contacting Michele Baker at 858-449-9006 or michele@mambocomm.com.

Photos and videos are available upon request.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.