LifeProof to Offer Total Water Protection Program for Apple iPhones and iPads

– Award-winning leader is the only case maker to provide a one-year water damage
protection program for devices; Offered to purchasers of LifeProof cases –

SAN DIEGO – April 3, 2013 – LifeProof announced today that it is offering a Total Water
Protection Program for the Apple iPhone and iPad to anyone who purchases a LifeProof
case on its website. The first of its kind available in the case market, this optional program
takes the protection of these devices to an entirely new level by offering a one-time repair or
replacement of the device for up to one full year if it sustains accidental water damage in a
LifeProof case.

LifeProof cases are water proof down to 6.6 feet, as well as dirt proof, snow proof and shock
proof. The LifeProof Total Water Protection Program will offer consumers even greater
peace of mind. Available as of April 2, 2013, the program offers protection against water
damage for one full year after purchase and registration on the LifeProof web site.
In keeping with its commitment to innovation, LifeProof is the only case maker to offer a
water proof case with an optional device water damage protection program. The company
developed the Total Water Protection Program after extensive consumer research indicated
that consumers wanted an added level of assurance when using their devices around water.

“LifeProof created an entirely new category of protective cases that are slim and sleek
enough to use every day. We are always looking for ways to offer people more freedom to
use their devices, so it makes sense for LifeProof to pioneer the Total Water Protection
Program,” said Gary Rayner, CEO of LifeProof. “LifeProof cases already provide consumers
the freedom to use their mobile device in water. Through this program, we are able to offer
even greater peace of mind to use their device everywhere and with everything they do,
without worry.”

The program in limited to one-time use and includes a nominal upfront fee and a service fee. It also requires the case be used in
accordance with all of the provided instructions. For full terms and conditions, visit
iPhone and iPad are registered trademarks of Apple, Inc.

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit