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LifeProof Launches New iPhone Cases and Accessories

The world’s first everyday use iPhone case is waterproof, dirtproof, snowproof, and shockproof with a sleek design that fits easily in your pocket

SAN DIEGO – August 1, 2011 –LifeProof, the provider of elegant and all-protective cases for smartphones and tablet PCs, today announced the launch of its waterproof, dustproof, snowproof and shockproof case on its new online store offering a variety of weatherproof accessories and color options for LifeProof for the iPhone 4.


The LifeProof case provides the only truly protective iPhone case that is waterproof to a depth of 6.6 ft. and tested to military specifications (MIL-STD-810F-516.5) for its drop protection up to a height of 6.6 ft. onto concrete.

LifeProof cases are available in black, pink and white and can be purchased exclusively on the company’s online store at www.lifeproof.com at the retail price of $69.95 each.

In addition to selling LifeProof products, the new online store will feature videos with LifeProof on the beach, underwater and in the snow, demonstrating that people can use the device anytime and anywhere. Texting in the shower, videos in the pool, talking on the jet ski; LifeProof makes it all possible.

The ‘LifeSupport’ web-link (www.lifeproof.com/support) has a unique and convenient video- manual that covers installation, care, and water testing for the LifeProof case. Step-by-step videos can also be viewed directly from the iPhone.

Since winning the ‘Best Presentation’ at the LAUNCH Conference in February 2011, LifeProof has garnered worldwide attention. The company has shipped thousands of units to pre-order customers internationally, and customer comments on LifeProof’s Facebook page demonstrate that iPhone users yearn for a solution that gives them complete freedom to use their iPhone anywhere – even in wet, dirty, freezing or rough conditions. Now the LifeProof case for the iPhone is available to everyone through its online store.

“LifeProof is more than a product, it’s a movement.” says Gary Rayner, LifeProof founder and CEO. “It gives freedom to be connected anywhere with your mobile device; freedom to build relationships, gain knowledge, exercise, and juggle work; freedom for all people anywhere to go everywhere.”

New LifeProof Accessories

LifeProof has created an entire ecosystem for its iPhone cases, including:

LifeProof 1.5” and 2.0” Belt Clips:Made for quick access to your mobile device, the LifeProof belt clip makes your LifeProof ‘at the ready’. Conveniently click-in or pull out your device with the ease of one hand. The LifeProof belt clips come in the regular 1.5” or the ‘Duty’ 2.0” belt clip for military or law enforcement applications.

LifeProof Bike Mount:Designed for both pedal bikes and motorbikes, the LifeProof Bike Mount allows you to place your device on your handlebars in landscape or portrait orientation. Map out your routes on GPS, measure the distances you have traveled, and even listen to your favorite tunes on speaker. The LifeProof Bike Mount allows you to conveniently place and remove your device with one hand through a quick release locking mechanism, freeing you to enjoy the ride.

General Use Headphone Adapter:Plug in Apple or third-party headphones while keeping your device completely protected from splashes, rain, mud, dirt, and sweat. The General Use Headphone Adapter is an ideal companion for adventurers.

LifeProof Armband/Swimband:The LifeProof Armband allows you to make your mobile device your workout companion. Use fitness apps and listen to tunes on the run or while you are swimming laps in the pool with the LifeProof Armband.

Swimming Headphone Adapter:Listen to tunes while submerged completely under water. Plug in Apple or third-party headphones while keeping your device safe from water damage.

Apple iPhone is a registered trademark of Apple, Inc.

About LifeProof
The company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under harsh conditions. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, sand, dust, snow or ice. For more information, visit www.lifeproof.com.