LifeProof Appoints Alan Cohen as Chief Marketing Officer

- Brings mix of digital and traditional marketing experience along with brand building -

SAN DIEGO — February 5, 2013 — LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced that Alan Cohen has been named Chief Marketing Officer (CMO). Cohen will be responsible for leading all marketing functions at the company, including marketing strategy, product marketing, trade marketing, advertising, digital marketing, events and public relations.

Cohen is a senior digital and ‘traditional’ chief marketing officer with more than 15 years of experience and a proven track record of driving revenue growth and profitability. Prior to LifeProof, Cohen held the position of CMO at Westfield, a global real estate investment trust (REIT) that operates one of the world's largest shopping center portfolios. Prior to Westfield, Alan was CMO for Gemstar-TV Guide and Napster.

“Alan Cohen is a seasoned marketing executive with years of experience providing leadership to companies who have transformed their businesses, resulting in significant revenue growth,” said Gary Rayner, CEO of LifeProof. “His strong mix of ROI-focused digital marketing and brand building experience will benefit LifeProof greatly and strengthen our management team.”

"I am very excited to be joining LifeProof at this pivotal point in the company’s history,” said Cohen. “I was really drawn to the fantastic product line and the opportunity to lead the marketing effort as we expand the brand globally."

Cohen was previously selected by Advertising Age magazine as one of the Top 100 Marketers in the U.S. He holds an MBA from Indiana University and a BS from Northern Illinois University.

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit