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Home-grown entrepreneur launches award-winning LifeProof range into Australia

Water proof, dirt proof, snow proof and shock proof cases for smartphones and tablets

Sydney Australia – 4 June 2013 – LifeProof, the award-winning maker of all-protective, everyday
cases for smartphones and tablets, today announced itslaunch into the Australian market.
LifeProof founder Gary Rayner – an Australian-born entrepreneur and inventor was inspired to
create the all-protective cases when he was unable to find a product on the market to effectively
protect his own smartphone from his active lifestyle.
LifeProof debuted in the US in 2011, and has since sold over 6 million cases worldwide. LifeProof
cases are waterproof, dirt proof, snow proof and shock proof while providing full functionality and
interactivity under any condition encountered in daily life.
“We designed LifeProof to meet the challenges of everyday life while maintaining a sleek look,” said
Gary Rayner, LifeProof founder. “LifeProof is kid-proof, swim-proof, spill-proof, bike-proof, klutzproof, hiking-proof and more. At the end of the day, the issue is not only about protection, but
freedom – freedom to let Aussie’s live without limitations.”
LifeProof cases are sleek and ultra-slim yet designed to meet military specifications (MIL-SPEC),
giving individuals complete freedom to use their iPhone in any wet, dirty or rough situation. Texting
in the shower, videos in the pool, staying connected on the surfboard, LifeProof makes it possible to
be anywhere with your mobile device.
LifeProof’s range of products is perfect for the active Australian market, where outdoor activities are
a daily part of life. The LifeProof product line includes cases and accessoriesfor the iPhone, iPad and
iPod touch with additional products launching shortly. LifeProof cases are tested to meet or exceed
recognised standards including Military Standard 810F-516 against shock, and section IP 68 of the IEL
60592 standard against dirt and water ingress.
LifeProof Case for the iPhone 4/4S and LifeProof Frē Case for iPhone 5: LifeProof offers the
slimmest and lightest water proof, dirt proof, snow proof, and shock proof case for Apple’s iPhone
while providing full access to all device functions. Form fitting yet completely waterproof down to 2
metres and designed to survive a drop of 2 metres. LifeProof gives individuals complete freedom to
use their iPhone in any wet, dirty, or rough situation. The LifeProof Case for the iPhone 4/4S and the
Lifeproof Frē Case for the iPhone 5 are available for $79.95.
LifeProof nüüd Case for iPad: The LifeProof nüüd case for iPad offers an unprecedented user
experience that combines the ultimate touch of the iPad’s naked screen while offering protection
from water, dirt, snow and drops. Unleashing new freedom for mobile computing, the LifeProof
nüüd case for iPad protectsiPad 2, Gen 3 and 4 devices. Accessories include a Cover + Stand, Hand
and Shoulder Straps, LifeJacket and Mounting Cradle. The LifeProof nüüd Case for iPad is available
for $149.95.LifeProof Accessories:
• LifeProof Bike/Bar Mount converts the iPhone into a GPS or HD video camera on a bike,
motorcycle, boat or baby stroller.
• LifeProof Car Mount features a locking cradle specifically designed for your LifeProof case.
Your iPhone locks into the cradle and stays fast until you remove it. Thanks to the industrialstrength suction cup, the mountsticks like glue to your windshield, or any flat surface
• LifeProof Armband/Swimband lets users accessfitness apps and listen to tunes on the run,
while swimming laps in the pool or getting a workout at the gym.
• LifeProof Belt Clipsfit securely onto a belt and feature an integrated lock switch to prevent
unwanted removal of the iPhone.
• LifeProof LifeJacketsurrounds the LifeProof iPhone oriPad case, acting as a float if dropped
into water and also providing enhanced shock protection if dropped.
• LifeProof Hand and Shoulder Straps offer a great way to keep your iPad close while allowing
you to enjoy even greater freedom. The Shoulder Strap lets you take your iPad along to
school, to work and when you travel, and the Hand Strap allows you to get a firm handle on
your iPad when holding it for longer periods of time.
The products are currently available at Dick Smith retail stores and at

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About LifeProof

LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit